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Elara One Leads

Turn website visitors into customers

For businesses that win work through enquiries: forms that keep out spam, an owner for every lead, and follow-up that runs on its own.

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  • Unlimitedstaff and contacts
  • Up to 10email notifications per form
  • 17 triggersto start a follow-up
  • One inboxfor web chat and SMS

Every enquiry gets an owner. Every owner knows what to do next.

The lead journey

From first click to customer

Five steps every enquiry goes through, all in one admin and on one customer record.

01 · Capture

Forms that only let people through

Build enquiry and quote forms in the admin, then put them on any page of your website.

  • Spam protection with Cloudflare Turnstile and a hidden honeypot
  • Up to 10 email notifications per form, each with its own recipients
  • Marketing consent recorded with every lead, plus the page and campaign it came from

02 · Route

Every enquiry gets an owner

Routing rules decide who picks up each lead the moment it arrives, so nothing waits in a shared inbox.

  • Assign to a person, a team, a queue or round robin
  • A response-time target on every lead
  • Leads are never routed to staff who have left

03 · Follow up

Follow-up that runs on its own

Flows act on what just happened, so the first reply and the reminder go out without anyone remembering to send them.

  • Send an email or SMS, create a task, set the owner or stage
  • A “no reply” trigger for leads who go quiet, or a missed response target
  • Test with a contact before you publish: nothing is sent

04 · Talk

One inbox for every reply

Web chat from your website and SMS from your own Twilio number arrive in one shared inbox, beside the customer’s record.

  • Conversations open or create the contact automatically
  • Reply with saved templates, with the customer’s orders alongside
  • WhatsApp in the same inbox Coming soon

05 · Win

Leads become customers

The whole story sits on one record: the form answers, the routing, every message and every task.

  • Lifecycle stages from Subscriber to Lead, Qualified, Customer and Repeat customer
  • Flows can move the stage for you when something happens
  • Tasks, notes and field history, so anyone can pick it up

Speed to lead

Answer first, without watching the inbox

The business that replies first often wins the work. Elara One keeps the clock visible and acts when it runs out.

  • Response-time targets

    Every lead carries a target for its first reply, shown on the triage board as time left or time overdue.

  • A flow when nobody replies

    The “no reply” trigger starts a flow when a lead’s target passes, or when a lead goes quiet after your message.

  • Overdue alerts

    Tasks have due dates, priorities and queues. Overdue tasks are flagged so they are not missed.

  • My Day

    Each person opens one list of the calls, emails and follow-ups that are theirs today.

Ad lead formsComing soon

Leads from your ads, straight into the CRM

Leads from Google Ads and Meta lead forms will arrive in your CRM and be routed like any other enquiry. The connection is built and being checked before it is switched on.

See what else is coming

Pricing

Plans for service businesses

Unlimited staff and contacts on every plan. Add a shop at any time by moving to Commerce.

  • Starter

    For a small team taking enquiries online.

    £39a month, excl. VAT

    Includes

    • Unlimited staff and contacts
    • CRM, lead forms and lead routing
    • 2,000 automation runs a month
    • 5,000 emails a month
    Get started

  • Growth

    Recommended

    For teams that answer every lead fast.

    £99a month, excl. VAT

    Everything in Starter, plus

    • Inbox: web chat and SMS included
    • 10,000 automation runs a month
    • 25,000 emails a month
    • 250,000 API requests a month
    Get started

  • Scale

    For busy teams working several channels.

    £249a month, excl. VAT

    Everything in Growth, plus

    • AI voice calls included Coming soon
    • Analytics included Coming soon
    • 50,000 automation runs a month
    • 100,000 emails a month
    Get started

Prices in pounds sterling, excluding VAT. Pay yearly and get two months free. Questions? Book a demo.

Compare every plan

FAQ

Questions about leads

Not covered here? Book a demo and we will show you with your own forms.

Who is Elara One Leads for?
Businesses that win work through enquiries rather than a basket: trades, studios, agencies, clinics, installers and anyone who quotes before they sell.
Does it work with my existing website?
Yes. Forms can be added to any website through the API, or placed as a block on pages you build in Elara One. Web chat is a small widget on your site.
How do you stop spam?
Every form is checked with Cloudflare Turnstile and a hidden honeypot field. Submissions rejected as spam create nothing and send no notifications.
Who gets told about a new enquiry?
You choose. Each form can send up to 10 email notifications, to the store admin, the lead’s owner, chosen staff, other addresses or the person who filled it in, each with its own subject and message.
Do I need my own Twilio account for SMS?
Yes. SMS runs through your own Twilio account and number, so you keep the number and pay Twilio’s rates directly. Web chat needs nothing extra.
Can I bring my contacts from another CRM?
Yes. Import a CSV with column mapping and a dry run first, or import directly from HubSpot. Duplicates are found by email, phone and name, and can be merged side by side.
What about Google and Meta lead forms, WhatsApp and AI voice?
All three are built and being checked before they are switched on, so they are marked coming soon. We do not sell them until they are live.
Can I add a shop later?
Yes. Move from Leads to Commerce and your contacts, forms and flows stay exactly where they are. Every Commerce plan includes the Leads plan of the same name.

Answer every enquiry first

Get started today, or book a demo and we will set it up around the way you win work.

Get startedBook a demo