AnalyticsComing soon

First-party analytics built on your own store’s data

Dashboards, funnels and attribution from events your storefront collects with consent, on the same records as your orders and leads. It is built and being checked before we switch it on.

Get started Book a demo Follow it on the roadmap

Funnels, dashboards and attribution
No third-party tracking pixels
Alerts that can start flows

2TH

Analytics · Funnels

Checkout funnel

Sessions to ordersConversion 1.99%

1Sessions

12,480

Start

3Add to basket

1,43820.8%

−5,474 dropped

5Orders

24840.5%

−364 dropped

Revenue by channelLast click

ChannelOrdersRevenue

Organic search96£2,301.12

Direct71£1,702.44

Email38£911.30

Paid social24£574.20

Referral12£287.16

SMS7£158.72

Coming soon

What it will do

Answers from your own data

Everything on this page is coming soon. Here is what Analytics is built to do.

Instead of: Pixels sharing your shoppers
Your events, on your domain
Events are collected on your own analytics address, through your storefront’s server, and only with consent.
Instead of: Reports that stop at the click
Revenue, margin and customers
Dashboards for owners, marketing, sales and fulfilment, with product, customer and margin reports.
Instead of: One attribution model
Five attribution models
Last click, first click, linear, position based and time decay, across 15 channels you can edit.
Instead of: Problems spotted a week late
Alerts that act
Alerts on thresholds, changes and anomalies, and each alert can start an automation flow.

Coming soon

Everything Analytics is built to do

Built and being checked in production before we switch it on.

See the roadmap

CollectionComing soon

First-party events through your storefront’s server
Collected only with consent
Custom events
No third-party tracking pixels

Dashboards and reportsComing soon

Presets for owners, marketing, sales and fulfilment
Products, customers and margin reports
Funnels from session to order
Lapsing customers

AttributionComing soon

Last click, first click, linear, position based and time decay
15 channels, from organic search to SMS
Channel rules you can edit

AlertsComing soon

Above, below, change up and change down
Any change, and anomaly
Alerts can start flows

Ads and audiencesComing soon

Ad spend import
Conversion sync to Google Ads, Meta, Microsoft Advertising and GA4
Hashed customer match audiences, with a dry run first
Consent checked before anything is sent

Exports and APIComing soon

CSV, XLSX and PDF exports
Scheduled reports by email
A reporting API for your BI tools

Where it stands

Built, and being checked before launch

Analytics is built. It is being run in production before we switch it on for stores, so until then every part of it is marked coming soon here and on the pricing page.

See the roadmap Read the changelog

Now: Built. Being checked on live accounts before we switch it on.

First-party analytics
Coming soon
Dashboards, funnels and attribution built from your own store’s events, collected through your storefront with consent. No tracking pixels.
Ad conversion sync
Coming soon
Send orders and leads back to Google Ads, Meta and Microsoft Advertising, only for shoppers who agreed to it.

Works with the rest of Elara One

Analytics shares its customers, data and admin with every other module, so nothing needs syncing.

Commerce
Catalogue, checkout, promotions, shipping and payments.
Funnels, margin and attribution are worked out from your real orders.
Automation
Flows that email, text, assign and update records.
An analytics alert will be one of the triggers that can start a flow.
CRM
Contacts, companies, tasks, lists and lead routing.
Visits will connect to the contacts and orders already on each customer’s record.

Plans and pricingComing soon

Coming to Growth and Scale

When it is switched on, Analytics will be included on Scale plans and available as an add-on on Growth.

See pricing

Which plans include Analytics
Plan line	starter	growth	scale
Leads	Not included	Add-on £39	Included
Commerce	Not included	Add-on £39	Included

Add-on price a month, excl. VAT.

FAQ

Questions about Analytics

What we can tell you before it is switched on.

Ask us in a demo

When will Analytics be available?

Analytics is built and is being checked in production before we switch it on. It sits in the “Now” column of our roadmap, and the changelog will say the day it goes live.

Does it use third-party tracking pixels?

No. Events are first-party: they go from your storefront’s server to your own analytics address, and only with the shopper’s consent.

Can I send conversions to Google Ads and Meta?

Conversion sync to Google Ads, Meta, Microsoft Advertising and GA4 is part of Analytics and is coming soon with it. It checks consent before anything is sent.

Which plans will include it?

Scale plans will include Analytics, and Growth plans will be able to add it. It is the same on Leads and Commerce.

What can I use until then?

Our starter storefronts can send events to your own Google Analytics 4, only when you set an ID and the shopper consents. Your orders, leads and contacts are already in Elara One, ready for Analytics to report on.

Start now, add Analytics when it lands

Your orders and leads build the history Analytics will report on. Get started, or book a demo to see what is coming.

Get started Book a demo