Forms
Lead forms that land in your CRM, not an inbox
Build a form, put it on your website, and every genuine enquiry becomes a lead with an owner. Turnstile and a honeypot keep spam out, and up to 10 email notifications tell the right people.
- Spam protection on every form
- Up to 10 notifications per form
- Consent recorded as proof
Why Elara One Forms
A form is the start of a conversation
Instead of: Spam in every morning’s email
Spam stopped at the door
Cloudflare Turnstile and a hidden honeypot check every submission. Rejected spam sends nothing.
Instead of: Enquiries lost in someone’s email
Every enquiry becomes a lead
A submission opens a lead on the contact’s record, with the page and campaign it came from.
Instead of: One alert for everyone
The right email to the right people
Up to 10 notifications per form, each with its own recipients, subject and choice of answers.
Instead of: Consent kept in a spreadsheet
Consent recorded as proof
Marketing tick boxes are stored on the contact as proof of consent, ready for any question.
Capture
Start from a starter, publish anywhere
Four starters cover the forms most businesses need. Put them in a page with the block editor, or render them yourself through the API.
Capabilities
Everything in Forms
Forms are part of the CRM, so they come with every plan.
Fields
- Text, email, phone and long text
- Select, checkbox and number
- Date and hidden fields
- File uploads, encrypted and scanned for viruses Coming soon
Starters
- Enquiry, which opens a lead
- Quote request, with company, budget and a marketing tick box
- Newsletter sign-up, with double opt-in
- Blank
Spam protection
- Cloudflare Turnstile, with your key or ours
- Checked against your registered websites
- A hidden honeypot field
- Rejected spam sends no notifications
Notifications
- Up to 10 email notifications per form
- To the store admin, the submitter, the lead’s owner, chosen staff or any address
- Its own reply-to, subject and message
- {{ form.name }} {{ submission.answers }} {{ submission.link }}
- Choose which answers to include
- “Send a test to me”
Leads and consent
- Opens a lead on the contact’s record
- Page and UTM campaign captured with each lead
- Marketing consent stored as proof
- Routing rules assign an owner
- A submission can start a flow
Publish
- A form block in the page editor
- GET and POST /api/v1/forms/{handle}
- Idempotent submit
- Meta Lead Ads and Google Ads lead forms Coming soon
Notifications and routing
One submission, the right people told
Spam is stopped, the lead gets an owner and a flow picks it up. Then each notification goes to its own people, with its own subject and the answers they need.
A submission
Ada Lovelace
- Form
- Quote request
- Project
- Office fit-out
- Budget
- £7,500
- Page
- /trade
- Campaign
- google / cpc
In Elara One
- Turnstile and honeypot passed
- Lead opened on Ada’s record
- Routed to Grace Hopper
- Flow started: Quote request follow-up
Notifications: 3 of up to 10
New Quote request
Store adminLead owner
Thanks, we have your request
Ada, who filled it in
Big budget: Quote request
Grace Hopper[email protected]
Recipients: the store admin, the person who filled it in, the lead’s owner, chosen staff or any address.
Each one has its own reply-to, subject, message with merge fields, and choice of answers.
Before it goes live, “Send a test to me” shows exactly what will arrive.
Works with the rest of Elara One
One platform, one customer record
Forms shares its customers, data and admin with every other module, so nothing needs syncing.
CRM
Contacts, companies, tasks, lists and lead routing.
Submissions land on the contact’s record with an owner, a stage and a response target.
Automation
Flows that email, text, assign and update records.
“Form submitted” starts a flow: a reply by SMS, a task for the owner, a follow-up email.
Inbox
Web chat and SMS on the customer record.
Carry on the conversation by web chat or SMS, with the original enquiry in view.
Plans and pricing
In every plan
Forms, spam protection and notifications are part of the CRM, which every Leads and Commerce plan includes.
See pricingCan I use Elara One forms on my own website?
How is spam stopped?
Who gets told about a new submission?
Do newsletter sign-ups become leads?
Can people upload files through a form?
Do Google and Meta lead forms work?
Turn your website’s enquiries into leads
Forms come with every plan. Get started, or book a demo and we will set up your first form with you.