What’s coming
Roadmap
What we are building, in the order we expect to finish it. No dates we cannot keep: when something ships, it moves to the changelog.
Now
7Built. Being checked on live accounts before we switch it on.
- InboxComing soon
WhatsApp in the inbox
Answer WhatsApp messages beside web chat and SMS, through your own Twilio account, with approved message templates.
- AutomationComing soon
AI voice calls
A flow can phone a customer with an AI assistant from your own Vapi account. The outcome of each call lands on the customer’s timeline.
- AnalyticsComing soon
First-party analytics
Dashboards, funnels and attribution built from your own store’s events, collected through your storefront with consent. No tracking pixels.
- AnalyticsComing soon
Ad conversion sync
Send orders and leads back to Google Ads, Meta and Microsoft Advertising, only for shoppers who agreed to it.
- FormsComing soon
Google and Meta lead forms
Leads from Google Ads and Meta lead forms arrive in your CRM and are routed like any other enquiry.
- EmailComing soon
Send from your own domain
Store email from your own address, with DKIM and SPF records to copy, a live DNS check, and instructions you can email to your web person.
- FormsComing soon
File uploads on forms
A File question for your forms. Each file is encrypted with its own key, checked for viruses, and downloaded only by staff you allow.
Next
3Designed and scheduled. Building starts after Now.
- CRMOn the roadmap
Deals and pipelines
Track quotes and opportunities through stages you define, with values and close dates, on the same customer record as their orders.
- CommerceOn the roadmap
B2B wholesale
Prices for each customer group, quotes, and account ordering for trade customers, from the same catalogue as your shop.
- EmailOn the roadmap
Campaigns
Plan and send email and SMS campaigns to your smart lists, with consent and suppression checked on every send.
Later
2Planned. We will shape these with the stores that need them.
- PlatformOn the roadmap
Regional hosting options
Choose where a new store runs. Stores run in London today; more regions will follow as stores outside the UK need them.
- PlatformOn the roadmap
Comparisons and migration tools
Fair comparisons with other platforms, and tools to bring products, customers and orders across from Shopify, WooCommerce or Magento.
Recently shipped
Off the roadmap, into your store
- Live
One-click unsubscribe, and tracking off by default
Every automated and marketing email from your store now carries a one-click unsubscribe and a visible unsubscribe link. Open and click tracking stays off until you switch it on.
- Live
Lock your storefront API to your own websites
Your store’s public key now works only from websites you register, and calls from your servers must carry the store’s secret. A copied key is no use to anyone else.
- Live
Staging stores
On plans that include it, your store can have a linked staging copy for trying out changes, with test payments and its own database.
Missing something you need?
Tell us what your shop or team is waiting for. Requests from stores shape what moves from Later to Next.